Trader Joe’s is one of those rare companies that pretty much everybody likes. Rich people, poor people, and people of all ethnicities (especially white people) love Trader Joe’s. But, it’s pretty safe to say that out of all the groups of people out there, Trader Joe’s is a savior to the unemployed.
See, the unemployed love cheap things and generic brands, and Trader Joe’s has basically built an empire of affordable products packaged in wholesome goodness and quirky Hawaiian shirts. People rave about Trader Joe’s being one of the best grocery stores out there because their products are cheaper and healthier than several name brands. While label-obsessed shoppers are buying the trans-fat-free chocolate cookies with a cream center, they are forgetting that they’re buying generic, because they don’t attribute Trader Joe’s as being a generic brand, it’s just a healthy brand. To the unemployed who embrace generic products, everything in Trader Joe’s is great simply because it’s cheaper, and if it tastes weird, it’s because it’s “healthy.”
The best part about being an avid unemployed Trader Joe’s customer is being able to go to there at odd hours of the day when no one else is shopping, and being able to get the best of the best. When employed, it was almost always a nightmare to shop at Trader Joe’s because a) they’re always situated within the worst parking lots and b) navigating the aisles at rush hour was not only tedious but almost everything on the grocery list was always sold out. But without any time constraints, the unemployed are free to roam the aisles of Trader Joe’s during the day, discovering new delightfully weird products to test out, and carefully choosing from their ample selection of $5-and-under wines. They’re free to peruse the bagged produce that makes them die a little inside because they are paying more for convenience (while ruining the environment) and have plenty of time to wash and cut their own vegetables, but don’t. But then they just go get a free sample of some delicious pre-packaged food, and their hearts belong to Trader Joe’s once again because at least Trader Joe’s is cheaper than eating out.