There’s no point in denying that unemployed people like to get their drink on. But unlike the “good ol’ days” when they made more than a pathetic fraction of their current unemployment benefit checks, money for booze is tighter. Not that the unemployed cut back on their drinking. No sir, they still allocate a good percentage of their “paychecks” on alcohol, they just have to turn it down a notch in terms of taste and quality.
Light beer, therefore, suddenly becomes the favorite drink of choice for the unemployed. After college, light beer tended to take a back seat to higher quality alcohol that could be afforded with a steady job. The only time an 18 pack or 24 pack of light beer would show up would be at ironic white trash barbecues or at parties where no one knew anyone else so people coped by getting drunk as quickly and cheaply as possible. But “in this economy” to get the best buzz for a buck, light beer is the way to go, especially since the unemployed have all the time in the world to sleep off a hangover.
Beyond the money factor, light beer is great for those who like to drink alone during the day because it allows for the unemployed to start early. Pacing oneself for a day of drinking requires one to start off with a beer that’s nothing more than flavored water with benefits (and cheaper than Vitamin Water), and light beer’s high water and lower alcohol content is perfect for binge drinking. Its smooth taste aka lack of flavor makes it as easy to gulp down as soda, but soda has more calories and calories need to be cut back now that the unemployed lead such a sedentary lifestyle and have to worry about unemployment weight gain.
There’s no shame in trying to maximize ones alcoholic tendencies with light beer. They’re perfectly acceptable drinks for those who want to get the job done with the least amount of cash as possible. Besides, it’s clear everyone wants people to drink more light beer with all the sales at the supermarket. What other “respectable” beer comes in an 18 pack for under ten dollars? While some unemployed folk might have a preferred brand, usually they just go with whatever light beer is on sale, and there’s always something on sale. Whether they’re into Coors Light or Miller Lite (forget High Life), if the price is right, the unemployed will drink it, and they’ll drink a enough to barricade themselves in a house of empty cans.
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I’m surprised you didn’t go the cheap beer route here. I guess light beer and cheap beer are often one in the same, but not always. I find a good go-to cheapie is PBR. It’s a lighter beer, sure, but it’s not a light beer.
I find it’s best, though, to go out with your employed friends and act really depressed. They will likely take turns buying you pity beer, which is the cheapest of all because it’s free!
Here’s a good tip. Plan a night out with some employed friends and show up about 10 or 15 minutes later than them. Order the cheapest beer at the bar and start drinking it with an eye on your friends’ beer. Try to keep your beer a sip larger than everyone else’s. This is so that when they finish their beer (and if they’re giving with their money)they will ask to buy a round for everyone. Since you just have a little bit left of yours, you’re good to go and can gulp the last bit down while your friend buys your next round. Just keep repeating this, the more the merrier of course and sometimes your friend’s will end up buying you multiple rounds before they realize your drunk and only paid for one drink the whole night.
I’m still employed but use this trick whenever I’m alil tight on money but still want to have a good time.